Instead of just placing a few vehicles on display like other sponsors had done in years past, we took an approach that totally captivated the attention of all the concertgoers who past through the gates.
Challenge: After more than 18 months of development and testing, Borders unveiled the first of its highly anticipated new concept stores in Ann Arbor, the company's hometown.
I would like to take time out to thank you and your staff for all your support in the past year. Because of your amazing turnaround time, Your willingness to do whatever it takes to get the job done. You and your team have truly made my job easier.