| Borders Unveils First Concept Store |
   Challenge: After more than 18 months of development and testing, Borders unveiled the first of its highly anticipated new concept stores in Ann Arbor, the company's hometown. The 28,900-square-foot concept store— the first of 14 to open nationwide represented a significant enhancement over existing Borders stores inside and out and fulfills the company's mission to be a headquarters for knowledge and entertainment. Visually, Borders was looking to captivate children and adults with a massive mural complete with 3-D cutouts that brought the mural to life. It spans three walls above the book shelves in the Children's section and is the cornerstone. They also were looking for custom printed lighting fixtures, dimensional displays and kiosk graphics, adding to the special experience offered to Borders' visitors. Solution: Borders store planning department created new layouts for each of the concept stores based on demographics and location. The designs were then turned over to Foto 1 for prep and color matching to ensure a consistent match not only in each store, but throuhout the chain. The graphics production was then completed based on suggestions for fabrication and materials to use. During the process Borders found it very beneficial that they were able to utilize Foto 1 for not only the graphics production and shipping of all of the graphics, but also for design and layout assistance. Results: The store opened to overwhelming success to both the media and customers. Borders as a company saw very positive sales numbers at levels much higher than expected in comparison to standard store design openings. Due to this financial success, Borders expects to keep moving ahead with the concept store and also to incorporate some of the successes of the concept store into their other 550 plus stores nationwide. |
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"To Bill and the Foto1 Team-
I would like to take time out to thank you and your staff for all your support in the past year. Because of your amazing turnaround time, Your willingness to do whatever it takes to get the job done. You and your team have truly made my job easier.
Thanks again. "
Carl Smith - Vice President
Team Detroit
I would like to take time out to thank you and your staff for all your support in the past year. Because of your amazing turnaround time, Your willingness to do whatever it takes to get the job done. You and your team have truly made my job easier.
Thanks again. "
Carl Smith - Vice President
Team Detroit