Trade Show Displays & Event Selection

Trade show with full display

By Daniel Gagnon Most exhibitors haven’t any idea of why they choose to exhibit at one trade show or event versus another. Many will tell you that they exhibit at a show because their competition will be there. This isn’t a very scientific way of choosing the best events to showcase their products at. Besides […]

How to increase sales with non-traditional countertop product displays

Most companies have a traditional countertop display of some kind in their lobbies to show off their value proposition and services – brochure holders, literature racks, and standing structures with samples of their products on them. But let’s be honest, you don’t want to be traditional and like everyone else. You want your products and company to stand out and be unique so that you can increase sales. Here are some great examples of non-traditional product displays to help you get more business in the door.